FACTORS AFFECTING UNDERSTANDING OF P2P LENDING (PEER TO PEER LENDING) IN THAILAND
Keywords:
P2P lending, Online loan, Financial technologyAbstract
The purpose of this research is to investigate Thai individuals' understanding of peer-to-peer lending and the factors that influence them. Multiple regression analysis was performed to determine the factors influencing Thais' understanding of P2P lending. The findings, based on an online questionnaire of 627 respondents, indicate a significant association between understanding of P2P lending and several factors, including age, the frequency of transactions, and online payment platforms. Age and online payment platforms have a positive impact on the understanding of P2P lending, while the frequency of transactions shows a negative impact. Based on the findings, three recommendations are created. First, the public and private sectors should work together to provide and distribute critical information regarding peer-to-peer lending to the general population, particularly the elderly. Second, in order to promote P2P lending, P2P lending companies may partner with online payment platform providers. Third, in future studies, a more appropriate analysis should be performed to test the hypothesis between numerical variables and categorical variables.
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