Means of developing the export potential of the country

Abstract

The article aims to determine and substantiate the strategic means and areas of the country’s improvement in the context of the development of its export potential. The authors of this article thoroughly examine the theoretical and methodological foundations of the export potential of Kyrgyzstan and Ukraine, in particular its essence and structural elements. The findings show a systematic approach is essential for developing the country’s growth strategy, and the character feature of this process should be a sequential implementation. Based on the above, the authors develop the concept of the country’s export potential and suggest the mechanism for its implementation. The study also provides a complex indicator of the country’s export potential calculated. The materials of the article are of practical value for scientists and practitioners dealing with a country’s export potential, for planning and forecasting further research, and for developing the country’s export strategies. The proposed step-by-step plan for the implementation of the export potential development concept can serve as a basis for developing a regional development strategy in Southeast Asian countries.