Adaptation and Psychometric Validation of the Playful Work Design Scale in the Thai Context: A Behavioral Science Perspective

Authors

  • Sudarat Tuntivivat Behavioral Science Research Institute, Srinakharinwirot University, Thailand
  • Kanu Priya Mohan Behavioral Science Research Institute, Srinakharinwirot University, Thailand
  • Pitchada Prasittichok Behavioral Science Research Institute, Srinakharinwirot University, Thailand
  • Narulmon Prayai Behavioral Science Research Institute, Srinakharinwirot University, Thailand
  • Charin Suwanwong Behavioral Science Research Institute, Srinakharinwirot University, Thailand
  • Krittipat Chuenphitthayavut Behavioral Science Research Institute, Srinakharinwirot University, Thailand

Keywords:

Playful Work Design, Designing Fun, Designing Competition, Scale Validation, Confirmatory Factor Analysis

Abstract

Playful work design (PWD) enhances economic outcomes through intrinsic motivation and engagement, with its dimensions of fun and competition. However, a Thai version of the PWD scale was yet to be developed. This research aimed to translate, adapt, and test the psychometric qualities of the PWD scale in the Thai context to make it culturally meaningful. The study employed mixed methods, involving the translation and validation of the scale through 6 expert reviews and 6 cognitive interviews, followed by the testing of its psychometric properties with 200 Thai participants selected via stratified random sampling. Confirmatory factor analysis showed a two-factor model fit the data, confirming the Thai PWD scale mirrors the original's two factors: designing fun (6 items) and designing competition (6 items). Ordinary least squares regression revealed that PWD significantly predicted innovative work behavior (β = 0.72, p < .001). Thus, the adapted scale with twelve-item is a valid and reliable tool, with the potential to predict work behavior.

Author Biography

Sudarat Tuntivivat, Behavioral Science Research Institute, Srinakharinwirot University, Thailand

First Author

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Published

2026-07-31

How to Cite

Tuntivivat, S., Priya Mohan, K. ., Prasittichok, P., Prayai, N. ., Suwanwong, C., & Chuenphitthayavut, K. (2026). Adaptation and Psychometric Validation of the Playful Work Design Scale in the Thai Context: A Behavioral Science Perspective. SOUTHEAST ASIAN JOURNAL OF ECONOMICS, 14(2), 107–138. retrieved from https://so05.tci-thaijo.org/index.php/saje/article/view/277209