Self-Control against Half-Intuitive Reactions

Abstract

People like to enjoy immediate impulsive rewards and delay costs. The sophisticated ones are aware of this and try to control themselves. However, in certain situations when impulses seem irrelevant and insignificant, people react following their intuitive desires and usually end up with suboptimal results. This paper bridges the literature on Self-Control and Bounded Rationality and offers a model which explains the intuitive reaction processes. It proposes an optimal mental state and the reaction strategies to tackle the impulsive reactions which lead to negative results.