Project Development Guidelines and Factors Affecting Consumer Purchase of Residential High-rise and Low-rise in Borderline Bangkok Metropolitan Region

Abstract

          Nowadays, Bangkok has expanded to the metropolitan region because Bangkok is an administrative city and economic center. Especially in the boundary areas of Bangkok and its surrounding provinces, with the development of public utilities and public facilities causing consumers and entrepreneurs turn to settle down and invest in residential projects of the suburbs along with the infrastructure and land cost which is lower than the city. From the study, it was found that the development of horizontal and vertical residential projects in Bangkok and its surrounding provinces were different significantly due to legal regulations and restrictions for the development of residential projects such as The Bangkok Comprehensive Plan and Building Control Act. The researcher is interested to study the condominium project around the ฺBearing station within 500 meters from the station and detached house project on the joint area of Nakhon Pathom constructed by the same company to compare the development of each project that have limitations and opportunities vary from Town Planning Act and the building control law.
          The findings revealed that most condominium buyers in Bangkok had visited projects only in Bangkok because these buyers had opinions that projects between the two provinces in the bearing station's area were no significant difference without affecting the decision to buy a room. most condominium buyers in Samut Prakan had visited projects only in Samut Prakan and had visited projects in between 2 provinces before making a decision to buy a room. It was consistent with the opinions that projects between the two provinces in the area of the bearing station were significant difference and affected making a decision to buy a room. The differences in the price and the location had the highest effect on making a decision to buy a room. Most detached house project buyers had visited other projects before making a decision to buy a house because these buyers had opinions that detached house projects between Bangkok and Nakhon Pathom were significant difference in the price and travel as well as affecting making a decision to buy a house. The differences in the price, personnel, and location had the highest effect on making a decision to buy a house and as for the guidelines for the development of horizontal and vertical residential projects was found that the demarcation between Bangkok and suburbs does not affect housing development.