Recommendation for Promoting the Improvement of Traditional Business into Creative Business in an Old Town: A Case Study of Wang Doem Area, Located between the Metropolitan Rapid Transit (MRT) Issaraparb Station and Wat Arun in Bangkok Yai, Bangkok

Abstract

This research aims to study, analyze, and suggest guidelines for promoting the improvement of traditional businesses into creative businesses in old communities. The case study focuses on Wang Doem area (Wang Doem Road) between MRT Itsaraphap Station and Wat Arun, Wat Arun Subdistrict, Bangkok Yai District, Bangkok. Wang Doem is an area with traditional businesses that face competition from new businesses entering the area, offering modern and attractive products and services. This results in consumers in the area tending to shift towards more creative and unique services, forcing traditional businesses to adapt to meet customer demands.

The research methodology includes the following steps: reviewing literature, concepts, theories, policies, and related research; surveying the current state of the area and traditional economy; and collecting data from two key sample groups. The first group involves in-depth interviews with 10 representatives, including entrepreneurs and residents in Wang Doem area, individuals involved in driving the creative economy, and authorities responsible for the development of Wang Doem area. The second group involves collecting data through questionnaires from 380 tourists. The data analysis employs descriptive statistics to explain the information related to the creative economy.

The research indicates that creating economic incentives is crucial for driving the economy and services to align with the changing activities and usage of Wang Doem area. This helps traditional businesses in Wang Doem to continue operating by adapting economic strategies to remain competitive in the modern era.