The Development of a Participatory Community Logo Design Framework
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Abstract
A successful community logo design must not only capture authentic identity but also secure community acceptance. However, many projects fail due to limited community participation throughout the design process. This study examines the relationships among community narrative extraction, visual translation processes, and participation levels that influence acceptance, to develop a participatory framework for community logo design.
A qualitative methodology was employed, drawing on document analysis of 50 community logo design projects conducted under U2T, QD, KBO, and CCPOT initiatives between 2021 and 2024. Analytical techniques included thematic analysis for community narratives, visual content analysis for design elements, and statistical correlation analysis. Data credibility was strengthened through cross-case triangulation across multiple projects.
Findings revealed five major narrative themes: 1) culture and local heritage, 2) nature and environment, 3) economy and agriculture, 4) religion, spirituality, and belief, and 5) contemporary development. Each theme displayed distinctive visual translation patterns across three levels: direct, symbolic, and abstract translation. Results further indicated a significant positive correlation between community participation and logo acceptance, with co-briefing and co-design processes producing higher acceptance levels compared to top-down approaches. This research contributes a systematic Participatory Community Logo Design Framework that integrates the Narrative–Visual–Participation–Acceptance dimensions, offering a practical tool for local identity design and extending participatory design practices to broader contexts.
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References
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