Guidelines for the Development of Residential Accommodation Supporting Private Hospital Operations to Promote Medical Tourism

Abstract

Medical tourism plays a vital role in generating national income and supporting overall development. Accommodation for foreign patients and their companions is crucial to private hospitals’ operations and competitiveness. This research examines accommodation needs and physical design characteristics to propose development guidelines suitable for medical tourists. The qualitative study analyzed six types of hotels and serviced apartments located within one kilometer of private hospitals in Bangkok, using in-depth and structured interviews with 30 participants.

Findings show that preferences vary by region: Asian and ASEAN users prioritize affordability and comfort; European and American users value environmental quality and recovery-focused services, while Middle Eastern users prefer family-oriented accommodations with full facilities. Key factors influencing accommodation include price, proximity to hospitals, room quality, cleanliness, and available amenities.

The study recommends flexible design and services that accommodate all age groups, support both short- and long-term stays, include family activity areas, and provide comprehensive facilities that foster physical and mental recovery. Such features can enhance Thailand’s competitiveness as a global health hub and effectively promote its medical tourism industry.