The Asia-Pacific Marketing Academy (APMA) Annual Conference 2024

On September 23, 2023, the inaugural Asia-Pacific Marketing Academy Annual Conference (APMA) was held by School of Business, Sun Yat-sen University, co-organizing with Faculty of Business Administration, University of Macau. Over 400 participants from more than 100 universities across the world came to Guangzhou to celebrate this historical moment, and engage in quality academic exchange thereafter.Surrounding the theme of “Marketing Theory and Practice Innovations in the Digital Era,” more than 200 English academic papers from 17 countries were discussed at the conference. 30 academic guest speakers shared their latest research and insightful experience regarding journal editing, youth career and academic recruitment, many of which also provided comments to the conference papers. To promote a closer industry-academic knowledge exchange, the conference also invited another 15 industry guests to share their innovative business practices in the digital era.