Proposed Policy for Chedi-bucha Canal Area Management as The Creative Tourism Attraction of Nakorn Pathom Province

Abstract

The purposes of this research were to 1) survey the environment of Chedi-Bucha Canal area for purposed policy of Chedi-Bucha Canal management as the creative tourism attraction of Nakorn Pathom Province; 2) study the potential of Chedi-Bucha Canal management as the creative tourism attraction of Nakorn Pathom Province; 3) do the proposed policy to related organizations as Chedi-Bucha Canal management model to the creative tourism attraction of Nakorn Pathom Province. This study is policy research employing mixed methodology: quantitative and qualitative research. For quantitative research, 359 samples were used. Content analysis was analyzed using mean ( ) and standard deviation (S.D.). For qualitative research, the key informants of in-depth interview was used with 4 local leaders, focus group discussion with 10 people and connoisseurship with 6 experts. Research tools consists of 1) questionnaires, 2) in-depth interview, and 3) purpose policy assessment and recognition (draft) of Chedi-Bucha Canal management as the creative tourism attraction of Nakorn Pathom Province. The results found that: 1) The environment of Chedi-Bucha Canal area has conveyed the significant historical information, the scenery as well as the business center which are suitable for being promoted as the creative tourism attraction. 2) The assessment of the potential of Chedi-Bucha Canal management to the creative tourism attraction is in medium level. 3) The purposed policy for Chedi-Bucha Canal area as the creative tourism of Nakorn Pathom Province is consisted of 5 policies as follows; (1) Management policy (2) Scenery adjustment policy (3) Tourist activities policy (4) Tourist facility policy and (5) Public relations policy.