The Utilization of Storytelling for Enhancing Selling Skills Training (in Thai)
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Abstract
This is an experimental research to study the use of storytelling and to compare the result between storytelling and training to enhance selling skills for 20 Financial Advisors of Public Securities Companies in Thailand. The experimental group consisted of 20 people divided into 4 groups, with the first-three groups are experimental group. The last group served as a control group. The results found that group 3 who participated in storytelling had a higher percentage of performance change than group 1 who participated in training. Group 2, who participated in storytelling and training had the highest percentage of change in performance. The last group as a control group who did not go through any learning process had the slightest change in performance.
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