China’s Cross-Border E-Commerce: Opportunities and New Challenges of Thailand

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Aranya Siriphon
Pagon Gatchalee
Jiangyu Li


China’s Cross-Border E-Commerce (CBEC) has increasingly been a larger online retail market of the world. The increase of CBEC from China is not just a coincidence appeared under the globalized market mechanism. But the Chinese state and China’s platform capitalists have played significant roles to drive the acceleration of Chinese economic influence by linking CBEC with the modified international trade shaped by modern technological contexts. This article studies, under the CBEC development context, what opportunities and new challenges are for Thailand, Thai entrepreneurs and enterprises. It is found that three opportunities and five new challenges are identified explicitly in which Thai government, relevant private companies and enterprises, and professionals should pay the important roles to collaboratively work in preparing to cope with these changes.

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How to Cite
Siriphon, A., Gatchalee, P., & Li, J. (2021). China’s Cross-Border E-Commerce: Opportunities and New Challenges of Thailand. Connexion: Journal of Humanities and Social Sciences, 10(2), 1–14. Retrieved from
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