Published: 2021-12-30

Original article

China’s Cross-Border E-Commerce: Opportunities and New Challenges of Thailand

Aranya Siriphon, Pagon Gatchalee, Jiangyu Li

1-14

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Adjustment of Traditional Thai Dance Troupes During the COVID-19 Pandemic

Ritirong Jiwakanon

15-24

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Research article

Guidelines for Promoting Financial Edcuation to Farmers: Case Study of Comprehensive Agro-Localization Product Development, Chiang Rai Province

Chollada Wongpanich, Kitsada Srisuwan

25-35

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The Guidelines of Airport Services for Muslim Passengers

Arnuwat Mahamat, Nantawan Intachat, Waraporn Temkaew

36-50

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Demand Analysis of Undergraduate Students in Thai Higher Education Institutions Towards Entrepreneurship Program

Pornprasit Denmoree, Sirichan Sathirakul Tachaphahapong, Achara Chandrachai

51-63

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The Impact of Technology Acceptance and Personnel Satisfaction in the Organization on the Effectiveness of Building Information Modeling

Saichon Bunrod, Korbkul Jantarakolica, Thanomsak Suwannoi, Soibuppha Sartmool, Thanyanan Worasesthaphong, Tatre Jantarakolica

64-78

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The Transitional of China's “Soft Power” to “Sharp Power” Policy in the 21st Century

Pornpawis Lhapeerakul, Paramita Saetieo

79-92

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Marketing and Process Innovation: Case Studies of Thailand’s Green Social Entrepreneurs

Sorawadee Srivetbodee

112-125

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Academic article

The Efficiency Driving of Wellness Service of Wellness Homestay in Thailand

Saranya Niemchai, Rachanon Taweepol, Chisnupong Sirichodnisakorn

93-111

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