Published: 2025-06-26

Research article

Understanding Conflict and Reconciliation: Lessons from Balochistan, Pakistan

Nawabzada Mir Jamal Khan Raisani, Nichan Singhaputargun

1-26

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The Influence of Local Food on Tourist Experience and Travel Behavior in Chiang Mai, Thailand: Insights for Sustainable Gastronomy Tourism

Kulrisa Srisangkaew, Christelle Khamsing, Piriya Kittivoraphan

27-57

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The Extension of Cultural Capital and Local Wisdom of the Art of Crafting Ceremonial Offerings for the Suep Chata Ritual of the Yong People to Strengthen the Careers in Wiang Tha Kan, Chiang Mai

Thongchai Phuwanatwichit, Pariwit Vitayacheeva, Napatra Wisawakul, Songphan Tantrakul, Pitoon Panya

72-97

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Integrated Marketing Communication for Sustainable Tourism in Thailand: A Structural Equation Model of Tourist Behavioral Responses

Ronnaphop Nopsuwan, Cholticha Rodgunphai, Supitcha Pornsuksawat

98-114

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The Relationship Between Core Belief Challenge and Depression in Hetao University of Inner Mongolia During the COVID-19

Yuqi Liu, Sittichai Thongworn, Darunee Phukao

115-135

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The Factors Affecting Repurchase Intention of Macadamia Products among Consumers in Chiang Rai Province

Warun Sinlapasuwanchai, Saichon Bunrod

136-153

PDF (in Thai)

South Korea’s Economic and Industrial Development: Insights from the Electrical and Electronics Industry with Implications for Thailand

Orawan Nugprachaya

154-174

PDF (in Thai)

Academic article

Immediate Problem-Solving Strategies for Thai Tour Guides in the Event of a Tourist's Death

Mayurada Mahiphan, Fungkiat Mahiphan

58-71

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