TRANSLATION STRATEGIES OF THE TOURIST ATTRACTIONS NAMES IN CHINESE TO THAI: A CASE STUDY OF《畅游泰国》GUIDE TO THAILAND BOOK

  • สุพรรษา โต๊ะดอนทอง Bachelor of Arts program in Business Chinese, Bangkok, Thailand
  • จิราพร เนตรสมบัติผล Bachelor of Arts program in Business Chinese, Bangkok, Thailand
Keywords: translation strategies, tourist attractions, 《畅游泰国》Guide to Thailand book

Abstract

The purpose of this research was to study translation strategies of the tourist attractions names in Chinese to Thai through studying all 142 tourist attractions name list in《畅游泰国》Guide to Thailand book. The tools used in the study were collected and analyzed using percentage. This study indicated that translators used 6 different strategies to translate a specific attraction name in Chinese to Thai which were: 1) transcription,
2) non-literal translation, 3) inconsistent mixture, 4) expansion, 5) new naming, and 6) other strategies.
The study found that the most translation strategies used was inconsistent mixture. There were 82 name list representing 57.74%. The second was translation strategy by giving new naming. There were 18 name list representing 12.67%. The third was translation strategy by expansion. There were 14 name list representing 9.85%. The fourth was non-literal translation. There were 14 name list representing 9.85%. The fifth was any other translation strategy. There were 9 name list representing 6.33%. The sixth was translation strategy by
transcription. There were 5 name list representing 3.52% respectively.

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Published
2019-05-02
Section
บทความวิจัย (Research Article)