DEVELOPMENT OF AUGMENTED REALITY MEDIA ON SOCIAL AND CULTURAL TOURISM: A CASE STUDY AT BANGKHEN, LAKSI, AND DONMUEANG DISTRICTS OF BANGKOK METROPOLIS

Abstract

The purposes of this study were 1) to create an efficient Augmented Reality learning media (AR learning media) on social and cultural tourism for learning with expected criteria at 80/80 percent, 2) to examine the primary school students’ learning achievement, and 3) to evaluate students’ satisfaction toward the AR learning media. The samples were 30 Prathomsueksa-4 students selected by stratified random sampling from schools under the three districts, namely, Bangkhen, Laksi, and Donmueang of Bangkok Metropolis. Research tools consisted of 3 different types; 1) AR learning media on social and cultural tourism for learning, 2) achievement test, and 3) satisfaction survey form. Statistics for analyzing data were mean, efficient criteria for E1/E2 and t-test. The findings found that 1) the created AR learning media was efficient as expected criteria 80/80 percent, 2) students’ learning achievement after using AR learning media was significantly higher than before using AR learning media at .05 level, and 3) students’ satisfaction average scores were shown the expression at the highest level with 4.52.