Main Article Content

Chitra Chanchanakit


Entering the ageing society is both a problem and an opportunity. The problems are the increase of economic dependency, and the resources allocation of government to support ageing health care. From the opportunity view, this issue is knowledge retention- a soft asset of the organization. Caring business for the elderly as the social enterprise context leads to enhance the quality of life and society. The study conducts on the synthesis of the previously studied, and then confirmatory analysis proves by using 150 elderly sample units in the “Sawangkanives” project. The results show that “Standardization Care” is the most significant effect on “Healthy Ageing” with a value of 0.286. Moreover, the testing of “Engagement” as the mediator between “Harmony Care” and “Healthy Ageing” support by the Sobel test.


Download data is not yet available.

Article Details

บทความวิจัย (Research Article)


Armstrong, G. & Kotler, P. (1996). principles of marketing (7th ed.). India: Prentice-Hall.
Bielak, A. A., Anstey, K. J., & Christensen, H. (2012). Activity engagement is related to level, but not change in cognitive ability across adulthood. Psychology Aging 2012, 27(1), 219– 228.
Eric, J. T., Sexton, J. B., & Helmreich, R. L. (2003). Discrepant attitudes about teamwork among critical care nurses and physicians. Critical Care Medicine, 31(3), 956-960.
Gentile, C., Spiller, N. & Noci, G. (2007). How to Sustain the Customer Experience: An Overview of Experience Components that Co-create Value With the Customer. European Management Journal, 25(5), 395-410.
Hinterlong, J. E., Morrow-Howell, N. & Rozario, P. A. (2007). Productive engagement and late life physical and mental health: findings from a nationally representative panel study. Research Aging, 29(4), 348-370.
Islene Araujo de Carvalho, JoAnne Epping-Jordan, Anne Margriet Pot, Edward Kelley, Nuria Toro, Jotheeswaran A Thiyagarajana & John R. (2017). Organizing health-care services to meet older people’s needs. Bearda Publication: Bulletin of the World Health Organization; Type: Policy & practice Article ID: BLT.16.187617.
Kandampully, J. & Suhartanto, D. (2000). Customer loyalty in the hotel industry the role of customer satisfaction and image. International Journal of Contemporary Hospitality Management Decision, 12(6), 346-351.
Klassen, T. P, MacKay, J. M. & Moher, D. (2000). Community-based injury prevention interventions. Future Child, 10, 83-110.
Kumar, V., Venkatesan, R., Bohling, T., & Beckmann, D. (2008). Th e power of CLV: managing customer lifetime value at IBM. Marketing Science, 27(4), 585–599.
Lenka, U., Suar, D. & Mohapatra, P.K. (2009). Service quality, customer satisfaction, and customer loyalty in Indian commercial banks. Journal of Entrepreneurship, 18(1), 47-64
Mahon, J., & Wartic, S. L. (2012). Corporate social performance profiling: Using multiple stakeholder perceptions to assess a corporate reputation. Journal of Public Affairs, 12(1), 12-28.
Miller R. (2014). Combes G, Brown H, Harwood A. Inter-professional workplace learning: a catalyst for strategic change. Journal of Interprofessional Care, 28(3), 186-193.
Nicholls, A. (2006). The nature of social entrepreneurship. in Nicholls, A. (Ed) Social Entrepreneurship: New Models of Sustainable Social Change, Oxford University Press, Oxford.
Osaro Erhabor & Teddy Charles. (2014). Harmony in health sector: A requirement for effective healthcare delivery in Nigeria. Asian Pacific Journal of Tropical Biomedicine, 7. DOI: 10.1016/S1995-7645(14)60196-6
Parasuraman, A., Zeithaml, V. A., & Berry, L. L. (1994). Reassessment of expectations as a comparison standard on measuring service quality: Implications for further research. Journal of Marketing, 58, 111-124.
Robert, F. S. (1989). Role Model Performance Effects on Development of Entrepreneurial
Career Preference. Entrepreneurship: Theory & Practice, 13(3), 53-71.
Schermelleh-Engel, K., Moosbrugger, H., & Müller, H. (2003). Evaluating the Fit of
Structural Equation Models: Tests of Significance and Descriptive Goodnessof-Fit Measures. Methods of Psychological Research Online, 8(2), 23-74.
Sheehan, C., Cooper, B., Holland, P., & De Cieri, H. (2007). The relationship between HRM avenues of political influence and perceived organizational performance. Human Resource Management, 46(4), pp. 611-629.
Small, B. J., Dixon, R. A., & McArdle, J. J. (2012). Do changes in lifestyle engagement moderate cognitive decline in normal aging? Evidence from the Victoria Longitudinal Study. Neuropsychology, 26(2), pp. 144-155.
Stanton, Jeffrey M. (2001). Galton, Pearson, and the Peas: A Brief History of Linear
Regression for Statistics Instructors. Journal of Statistics Education, 9 (3). http://jse.amstat.org/v9n3/stanton.html
Timmons, J. A., & Stephen, S. (2008). New venture creation: entrepreneurship for the 21st century. New York: McGraw-Hill/Irwin.
Vandenberg, R. J. (2006). Statistical and Methodological Myths and Urban Legends.
Organizational Research Methods, 9(2), 194-201.
Westland, J.C. (2010). Lower bounds on sample size in structural equation modeling. Electronic Commerce Research and Applications, 9(6), 476-487.
Zeithaml, V. A., Berry, L. L. & Parasuraman, A. (1996). The behavioral consequences of service quality. The Journal of Marketing, 60(2), 31-46.