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Sombat Teekasap
Thikamporn Thaweedet
Kanitha Bunmana
Chirawat Numsamlee
Rawiwan Puangchine


This research deployed quantitative method with objective of studying success management characteristic of micro wholesale business and the way how to management it in the future through a case Study.  The data was collected by structured interviewed. The population was the owner. Data Analysis by Conclusion Interpreting: Analytic Inductive Method. The results showed that Value Propositions were Cheap price and cash discount; fast delivery; promotion, credit sales and trade credit. Channels were shop, Line and Facebook. Customer Relationships was One-to-one Marketing. Good relationship with Partner. Key Activities were purchasing and stock. Key Resources were shop, freight cars and staff. Business management in the future such as Customer retention strategy; Reaching customers by modern technology using; Market Development was new shop in other place; Conglomerate Diversification was food business.

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บทความวิจัย (Research Article)


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