MICRO WHOLESALE BUSINESS MANAGEMENT THROUGH BUSINESS MODEL CANVAS

  • Sombat Teekasap Faculty of Science and Technology, Thonburi University
  • Thikamporn Thaweedet 4Department of Industrial Business Administration and Trade, Faculty of Business Administration and Service Industry, King Mongkut’s University of Technology North Bangkok
  • Kanitha Bunmana 4Department of Industrial Business Administration and Trade, Faculty of Business Administration and Service Industry, King Mongkut’s University of Technology North Bangkok
  • Chirawat Numsamlee
  • Rawiwan Puangchine Department of Industrial Business Administration and Trade, Faculty of Business Administration and Service Industry, King Mongkut’s University of Technology North Bangkok
Keywords: Micro Wholesale Business, Business Model Canvas, Business management

Abstract

This research deployed quantitative method with objective of studying success management characteristic of micro wholesale business and the way how to management it in the future through a case Study.  The data was collected by structured interviewed. The population was the owner. Data Analysis by Conclusion Interpreting: Analytic Inductive Method. The results showed that Value Propositions were Cheap price and cash discount; fast delivery; promotion, credit sales and trade credit. Channels were shop, Line and Facebook. Customer Relationships was One-to-one Marketing. Good relationship with Partner. Key Activities were purchasing and stock. Key Resources were shop, freight cars and staff. Business management in the future such as Customer retention strategy; Reaching customers by modern technology using; Market Development was new shop in other place; Conglomerate Diversification was food business.

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Published
2021-05-27
Section
บทความวิจัย (Research Article)