MICRO WHOLESALE BUSINESS MANAGEMENT THROUGH BUSINESS MODEL CANVAS
This research deployed quantitative method with objective of studying success management characteristic of micro wholesale business and the way how to management it in the future through a case Study. The data was collected by structured interviewed. The population was the owner. Data Analysis by Conclusion Interpreting: Analytic Inductive Method. The results showed that Value Propositions were Cheap price and cash discount; fast delivery; promotion, credit sales and trade credit. Channels were shop, Line and Facebook. Customer Relationships was One-to-one Marketing. Good relationship with Partner. Key Activities were purchasing and stock. Key Resources were shop, freight cars and staff. Business management in the future such as Customer retention strategy; Reaching customers by modern technology using; Market Development was new shop in other place; Conglomerate Diversification was food business.
Chuenjit, A. & Phaibun, Y. (2017). Business Model Analysis of Health-Supplement Product from the Organic Rice-Powder Drink. University of Thai Chamber of Commerce Journal, 37(4). 92-109. (In Thai)
Department of Business Development. (2017). Value Creation Handbook. Retrieved July17, 2019 from: www.dbd.go.th.
Department of City Planning and Urban Development, BMA. (2017). Report of Retail - Wholesale And retail-wholesalers in Bangkok and its vicinity in 2016. BMA: Bangkok.
Department of Industrial Promotion, Ministry of Industry. (2020). Thai Law and Regulation Project that have a significant impact on SMEs, Bangkok: Alpha Info Co., LTD.
Dhammapanya, B. (2019). Service quality that affects customer loyalty. A case Study of Financial journal users. Webpac. Library.mju.ac.th, 4(2). (In Thai)
Direkwattanachai, C. (2010). Marketing & Branding for Quality. 17(156). 86-88.
Jitvirat, K. (2018). Adaptation Model of Business Organizations from the Digital Disruption Impact in the 21st Century. Journal of the Association of Researchers, 23(2). 74-88. (In Thai)
Kasikorn Research Center. (2018). Reveal Outstanding Business Year 2019. Retrieved August 13, 2019 from: www.kasikornbank.com.
Khon Kaen, Thailand. (In Thai)
Lipda, (2016). Business expansion for future success. Retrieved October 10, 2019 from: www.kaiaridee.com.
Manager online. (2019). Product management system technology. Retrieved July 7, 2019 from: https://mgronline.com
Mark Gandy. (2015). 5 Stages of The Entrepreneurial Journey. Retrieved July 7, 2019 from: www.slideshare.net.
Muang-Ngarm, R. (2017). Wholesale business rises immediately. Retrieved August 13, 2019 from: www.thaismescenter.com.
Narkthon, S. (2018). Diversify your risk by diversifying your investment. Retrieved February 8, 2020 from: จาก www.posttoday.com.
Nimitsaengtian, K., Tuntiaumpaiwong, P, & Kunathikornkit, K. (2018). Strategy Business Model Development of Building Materials Trading. INCBAA 2018,
Saengjan, S. (2003). Factors Affecting Customer Satisfaction in Customer Relationship Management An airport issuing agent. Phranakhon Rajabhat University (In Thai).
Saksaeng, K. (2015). Forms and strategies of fruit wholesaling businesses of the entrepreneurs in Phetchaburi Province. Business Administration Program in Business Thesis, Silpakorn University. (In Thai)
Sangthongkhum, K, Noithonglek, T. & Lertpachin, C. (2015). Marketing Strategy and Customer Relationship Management Influencing Satisfaction of Customers of Kasikorn Bank in Lampang Province. Nakhon Phanom University Journal. 5(2). 62-69. (In Thai)
Sanguanprasit, C. (2019). Thai wholesale business does not die but grows slowly. Retrieved July 17, 2019 from: https://brandinside.asia.
Tanmanadham, K., Kejornnant, N. & Laksitanont, S. (2013). Strategy on Adaptation for Survival of Air-Conditioning Distributing Entrepreneur. Graduate School Suan Dusit Journal, 9(3). 39-49. (In Thai)
Tantayanont, R. (2016). Profit from Business. Retrieved October 10, 2019 from: www.bangkokbiznews.com.
ThaiQuote. (2018). Ministry of Commerce recommends the survival of Thai SMEs in the age 4.0. Retrieved July 17, 2019 from: www.thaiquote.org.
Thaweedet, T. (2006). Analysis of industrial costs. King Mongkut's University of Technology North Bangkok. (In Thai)
Trisamuthkul, R. (2015). Business model innovation for the herbal products industry to relieve pain. Master of Science Thesis. College of Innovation, Thammasat University
Wangsukit, P. (2019). Value Proposition Canvas. Retrieved January 29, 2019 from: www.tereb.in.th
Wattanasin, R. (2012). Effective Promotion in Modern Retail: Consumer and Management Perspective SDU Research. Journal, 8(2). (In Thai)
Yingchol, K. (2016). Innovations by Small and Medium Sized Enterprise Entrepreneurs in The Automotive Industry in Thailand, TU-e Thesis, Thammasat University. (In Thai)
Copyright (c) 2021 Research Journal Phranakhon Rajabhat : Social Sciences and Humanity
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Each publish articles were copyright by Phranakorn Rajabhat University
Any contents which appeared in each articles in the journal were authors personal opinion. It did not relate to Phranakorn Rajabhat University and other instructors in the university. Each authors would take responsibility on their articles. If there are any mistake, the authors will take responsibility themselves