CREATING AND DEVELOPING PUBLIC RELATIONS MEDIA FOR PROMOTING THAI PHUAN ETHNIC CULTURAL TOURISM IN PAK PHLI DISTRICT NAKHON NAYOK PROVINCE BY DESIGN THINKING

Abstract

This article's objective was to study the creating and developing of public relations media for promoting tourism in the Thai Phuan Community, Pak Phli District, Nakhon Nayok Province of the 3rd year Communication Arts students majoring in public relations, Faculty of Management Sciences, Phranakhon Rajabhat University, in the first semester of the academic year 2022 in the subject of public relations and cultural information. It used the five-step design thinking process of the Stanford School as follows: 1) Empathize, 2) Define, 3) Ideate, 4) Prototype, and 5) Test. In this study, when creating and developing public relations media was finished, it was tested by a satisfaction survey of a sample group of 400 people in Bangkok with a questionnaire. The results analysis used descriptive statistics such as mean and standard deviation and reference statistics with t-test and F-test. It was found that the created and developed public relations media, both poster and multimedia had a survey result at a good level and found that different ages had different satisfaction too. In this study, the students learned by using the community as a classroom in real situations. It integrated teaching, research, academic service, and art and culture homogeneously. The design thinking process was used as a conceptual framework in this study.