ADAPTATION IN CUSTOMER RELATIONSHIPS OF AVIATION SCHOOL AFTER RECOVERY COVID-19 OUTBREAK
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Abstract
At the end of 2019, the whole world had to face COVID-19, and the aviation business was halted. Travel control by the government is affecting airlines by reducing the number of flights. And, of course, it inevitably affects the career of a pilot. The decline in the number of pilots during COVID-19 has led to a decline in pilot careers. including the decision to pursue a career path as a pilot. Causing the flying school to be greatly affected. Flying School, anywhere during COVID-19, there were fewer applicants to the point of loss. And some are at a loss to the point of having to stop operating.
This article is therefore a presentation on the customer relations adjustment of the aviation school after the COVID-19 recovery in which the school must urgently change the form of customer relations work to reach more customer groups. The authors have applied the 7 P's principles of Lovelock and Wirtz (2007) in discussing the customer relations plans of aviation schools. By using social media strategies online to promote various promotions and for communication, teaching and learning on the ground via an online system and adjusting teaching and learning to be consistent with the New Normal lifestyle.
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