EVALUATION OF SERVICE RECIPIENTS’ SATISFACTION BANGMAENANG TOWN MUNICIPALITY, BANG YAI DISTRICT, NONTHABURI PROVINCE
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Abstract
The objectives of this research were: 1) to survey and evaluate the level of satisfaction among service recipients BangMaenang Town Municipality Bang Yai District, Nonthaburi Province. 2) to propose collaborative models and approaches between service recipients and providers to enhance public services provided by BangMaenang Town Municipality Bang Yai District, Nonthaburi Province. This research is a survey research and quantitative research. The sample group is residents living within BangMaenang Town Municipality who received services in the fiscal year 2566 amount 400 persons. Data collection tools is questionnaire. Data analysis involves statistical methods such as frequency, percentage, mean and standard deviation.
The results of the research indicate that the level of satisfaction with services provided by BangMaenang Town Municipality in the fiscal year 2566 is the highest satisfaction score of 4.83, equivalent to 96.65%. The service with the highest satisfaction level is the registration service for elderly living allowance, with a satisfaction rate of 97.60%, followed by the complaint and grievance resolution service at 97.00%, the permit application service for construction, modification, demolition, or relocation of buildings at 96.20%, and the waste collection fee payment service at 95.80%, respectively. Regarding the evaluation of satisfaction dimensions in service quality across four aspects, it was found that service recipients are most satisfied with service providers at 97.80%, followed by the service process at 96.80%, amenities at 96.40%, and service channels at 95.60%.
Suggestions for improving public service levels include enhancing service channels, such as conducting surveys and analyzing data from target groups receiving services to assess communication strategies and service delivery channels. Initiatives like setting up LINE groups for disseminating information within service departments, forming working groups for direct communication and public relations, and continuously evaluating the effectiveness of communication channels after dissemination to enhance efficiency in the future.
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