GUIDELINES FOR INFORMATION DISSEMINATION TO PERSONNEL OF THE FACULTY OF HUMANITIES AND SOCIAL SCIENCES, PHRANAKHON RAJABHAT UNIVERSITY
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Abstract
This research aims to investigate guidelines for disseminating information to personnel of the Faculty of Humanities and Social Sciences, Phranakhon Rajabhat University, focusing on three key aspects: (1) factors affecting the dissemination of information to faculty personnel, (2) the effectiveness of information dissemination to faculty personnel, and (3) guidelines for improving information dissemination for faculty personnel. The scope of this research adopts a mixed-method design, incorporating both quantitative and qualitative approaches, with a sample size of 83 participants.
The research findings revealed that: 1) the factors affecting the dissemination of information to personnel were overall at a high level (x= 4.10, S.D. = 0.85), comprising three dimensions: the receiver, the content of the information, and the communication channels; 2) the effectiveness of information dissemination to personnel consisted of four dimensions: goal achievement, timeliness, satisfaction, and utilization. The integration of these four dimensions contributed to effective internal organizational communication; and 3) the guidelines to enhance the effectiveness of information dissemination to personnel requires systematic development covering structure, methods, and content. This can be achieved by comprehensively reviewing and developing all components of the communication process, including establishing clear policies, integrating communication components holistically, prioritizing content, expanding accessible and diverse communication channels, and presenting information in an engaging and consistent manner.
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