ENTREPRENEURIAL LEARNING OUTCOMES FROM BUSINESS MODEL CANVAS–BASED LEARNING AMONG NON-BUSINESS UNDERGRADUATE STUDENTS
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Abstract
This study aimed to 1) assess entrepreneurial learning outcomes following learning management using the Business Model Canvas and 2) compare entrepreneurial learning outcomes between students with and without income-generating experience. The sample consisted of 28 non-business students who were selected using a non-probability sampling method through convenience sampling. The research instrument was a questionnaire on entrepreneurial learning outcomes, comprising three dimensions: 1) business understanding, 2) analytical and application skills, and 3) confidence in becoming an entrepreneur. The data were analyzed using descriptive statistics and an independent-samples t-test at a statistical significance level of .05. The results showed that most of the participants were from the Political Science program, followed by Law, Design, and Business English. Most students were first-year students (46.4%), followed by second-year students (42.9%) and third-year students (10.7%). Regarding income-generating experience, the majority of students had previous income-generating experience (64.3%), while 35.7% had no such experience. Overall, the entrepreneurial learning outcomes were at a high level (M = 4.07, SD = 0.99). When considered by dimension, business understanding was at a high level (M = 4.07, SD = 0.93), analytical and application skills were at a high level (M = 4.08, SD = 1.06), and confidence in becoming an entrepreneur was also at a high level (M = 4.06, SD = 0.98). Furthermore, students with income-generating experience had higher mean scores than those without such experience across all three dimensions: business understanding (t = 0.93, p = .368), analytical and application skills (t = 1.56, p = .144), and confidence in becoming an entrepreneur (t = 0.62, p = .550). However, no statistically significant differences were found in any of the three dimensions at the .05 significance level.
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