ถอดรหัสปัจจัยการตลาดเพื่อส่งเสริมให้เกิดการตัดสินใจซื้อผลิตภัณฑ์ในการผลิตและใช้ประโยชน์วัสดุประดับตู้ปลาและกรองนํ้าชนิดคงทน ผลิตภัณฑ์มอสบอล ในเขตกรุงเทพมหานคร

Abstract

The research was aimed 1) to study the level of marketing factors on the stable product structure of ornamental aquarium water filter for the ornamental fish business; Cladophora ball product and 2) to study the influential marketing factors for buying decision on the stable product structure of ornamental aquarium water filter for the ornamental fish business; Cladophora ball product. The population was shoppers including who decided to buy or not to buy ornamental fish. Sampling size was 800 people For qualitative data collection, volunteers amount of 10 persons were in-depth interviewed after finished product experimental. The research instrument had used the  questionnaires and the in-depth interview for the quantitative data collection. The research findings were: 1) Marketing factors on the stable product structure of ornamental aquarium water filter for the ornamental fish business; Cladophora ball product were shown generally in moderate level. 2) Cladophora ball product found that channel and promotion terms were affected to customers buying decision.