การพัฒนาวิสาหกิจชุมชนตัดเย็บเสื้อผ้าสําเร็จรูป บ้านแม่ลา ตําบลแม่ลา อําเภอบางระจัน จังหวัดสิงห์บุรี ด้วยกระบวนการวิจัยเชิงปฏิบัติการแบบมีส่วนร่วม

Abstract

Given the importance and potential of community enterprise the purpose of this study
was to develop community enterprise of sewing garments using participatory action research in Ban Mae La sub district Bang Rachan district, Sing Buri province. There are 3 steps, 1st, A study potential of community enterprise of sewing garments, field study and survey research were use to collected data from 25 members, and data analyzed by descriptive statistic and content analysis. 2nd, A study strategic of community enterprise of sewing garments, field study and survey research were use to collected data from 25 members, and data analyzed by content analysis. 3rd, A development of community enterprise of sewing garments, participatory action research was use by 3 parts, 25 producers, 2 academics, and 7 supporters, by using marketing management framework including, product, price, place, and promotion, data analyzed by content analysis. Major research findings revealed that 1) the community enterprise of sewing garments in Ban Mae La had potential to develop, 2) the community enterprise of sewing garments in
Ban Mae La used product strategy, price strategy, place strategy, and promotion strategy, and 3) the two mains strategies found for developing community enterprise of sewing garments in Ban Mae La were, 1st, Mae La Loy Lum (developed community enterprise): Developing the Local products of Mae La village and Sing Buri province, and 2nd, Mae La Prab Tua (Developing community enterprise): Developing handcraft skills, package designs, internal administration improvement.