THE STUDY OF COMMERCIAL ART PRODUCTS AND WORKS OF THE LANNA ARTIST GROUP

Abstract

The objectives of this research were 1) to study products and art works in commerce of Lanna artists, 2) to analyze products and art works in commerce of Lanna artists, 3) to present information on the production of products and art works in commerce of Lanna artists. This research is a mixed methodology research included: documentary research, qualitative research, and action research by using integrated research methodology, participatory action research techniques in the field. Also, they choose a specific area, compilation data from people involved with the products and art works in commerce of Lanna artists including a group of artists, people relevant to the production of goods, organizations, or agencies engaged in the dispensation of the promotion of commercial art work's production. Choose 7 Lanna artists per each of source of commercial art products. As a result, the researcher would use them as contributors to all studies by used small focus group meetings and interviews total of 35 people.

The results of the research were as follows: 1) commercial art products and art works of Lanna artists which is a work of art that can generate income for Lanna artists. Separate issues of being a commercial art works included: the value of art crafts, identity, and the creativity of works. 2) Lanna art works caused by the creation of arts comes from the idea of artists, anyway, creativity has various meanings and can apply to production to create new inventions. 3) Creating art works is based on different beliefs and values. The Lanna art works can refer as works of art that come out from the faith of Buddhism. Buddhism similarity as the root of the creativity of art works and made from the local natural environment.