STRATEGY ADMINISTRATION SCHOOL FOR MAKING DECISION OF GUARDIAN STUDENT

Abstract

Choosing an educational institution is one of the ways for parents to make their children study a variety of academic subjects and is also very important for parents. As a result, educational institutions have to adapt to the changing conditions of Thai and global society. And educational institutions are expected of parents to send their children to study and acquire knowledge in the competitive or learning times. Determining a strategy for school administration requires a clear vision, direction, mission and goals of the organization. Strategic decision making is an important factor for educational institutions. It is also the expectation of parents to send their children to study in educational institutions with clear goals. When children come to study, they have knowledge and abilities, as well as instilling in coming learners a sense of Thainess. So, the educational institution itself must have a management strategy such as a management model with a quality system or make students have academic excellence. Therefore, strategic management is an expression of the management performance of educational institution administrators because it directs management approaches that lead to clear objectives or goals in situations that are appropriate for the missions set forth in the school's action plan so that parents can decide to bring their children to study as they want. Moreover, they able to find information on educational institutions by themselves, such as various current information media these include the website of the school with the basic information of the school clearly and the Facebook Page of the school that can quickly promote supplementary activities and important information of the school and used to create the attention of parents in decision making on the choice of school.