PROCESS OF CREATING QUALITY AND VALUE OF COMMUNITY ENTERPRISE’S PRODUCTS IN CENTRAL REGION

Abstract

The objectives of the research were 1) to study the content of product which would increase value of community enterprise’s products in Central Region 2) to study the development of quality and value of community enterprise’s products in Central Region 3) to analyze the process of creating quality and value of community enterprise’s products in Central Region.  The research methodology was to collect data from documentary and survey research. The 30 samples from group of community enterprises have been in-depth interviewed together with sub-groups discussion and the meeting organized in brain storming pattern.

The researchers found that :

1) The result of studying on the content of community enterprise’s products of 4 community enterprises composed of Baan Bangdue Rice Transforming Community Enterprise, Fakklong Farmer Rice Transforming Community Enterprise, Baan Nongwan Rice Transforming Community Enterprise and Baan Donwai  Rice Transforming Community Enterprise, it was found that of all 4 community enterprises have been managed in the aspects of participating, producing and marketing.

2) The result of development process of creating quality and value of community enterprise’s products of all 4 community enterprises was that 1) the development on value of rice products, the revive of culture and value on wisdom 2) development on value added on marketing, packaging and distribution channels.

3) The result on analyzing the process of creating quality and value of all 4 community enterprises, the weakness was on label which was nether clear nor attractive to the consumers.  In order to create value, the researchers have developed a new label which was nice and impressive with QR code for clear distribution channel of the products.