A COMPARISON OF THE OPINIONS OF TOURISTS TOWARDS THE MODEL OF SPA SALT PACKAGING OF BAN DONG PA YUNG COMMUNITY NA THON SUB-DISTRICT THAT PHANOM DISTRICT NAKHON PHANOM PROVINCE

Abstract

ABSTRACT

          The purpose of this research was to compare the opinions of tourists on the draft spa salt products between type 1 and type 2, independent variables, namely demographic characteristics as sex, age, education level, occupation and income. The dependent variables are opinion of tourists on the draft of spa salt packaging in packaging structure, graphic design on packaging, public relations, sales promotion. The sample group was 200 tourists who came to worship Ong Phra That Phanom by using questionnaires to collect data. It was found that; (1) Most of the samples were female 67.5%, age 21-30 years old were 41%, education lower than bachelor's degree were 61%, student occupation was 48%, and income between 15,001-30,000 baht was 57.5%. (2) The results of analyzing the satisfaction of tourists towards the draft of spa salt packaging, type 1 and type 2, were found that (1) the tourists were satisfied with the draft of spa salt packaging in type 1 is the highest ( = 4.34, SD = 0.686). (3) The results of comparative analysis of spa salt packaging drawings. between type 1 and type 2 were found that tourists were significantly more satisfied with package type 1 than type 2 (p < 0.05) in all aspects, namely packaging structure, graphic design on packaging, public relations, sales promotion. From this research It can be concluded that the package draft type 1 can be a design criterion for further enhancing spa salt value