DIGITAL MARKETING 4.0 RESULTING IN PERCEPTION AND SATISFACTION OF THE STUDENTS OF CORPORATE UNIVERSITY (PANYAPIWAT INSTITUTE OF MANAGEMENT)

Abstract

Abstract

The objectives of this research article are: 1) To study the factors of digital marketing 4.0 resulting in perception of students of corporate university 2) To study the factors of Digital marketing 4.0 resulting in satisfaction of students of corporate university the objectives This research is a quantitative research. The sample consisted of 400 people, representing 6.71 percent of the population of 5,963 people. Collect data using questionnaires. And analyze the data using the descriptive statistics were percentage, mean, standard deviation. Test the hypothesis by finding the correlation coefficient. And analyzed using inferential statistics by multiple regression analysis.

The results showed that 1) digital marketing 4.0 resulting in perception of students of corporate university show that People's lifestyles have changed. With the Internet taking an increasingly important role, e-commerce business has continued to grow. Therefore, there is a digital marketing strategy for the company to achieve its goals. The research findings consisted of Digital marketing 4.0 in Customer Relationship Management (CRM) (sig.= 0.000 b= 0.266) was the variable that had the greatest influence on perception.

2) Marketing factors in the Digital marketing 4.0 resulting in satisfaction of students of corporate university it is very important to reach consumers. It is a process of exchanging meanings to understand the same meaning can create different meanings.   It is common to express facts, ideas, attitudes and knowledge of the league. Therefore, it affects satisfaction. Marketing Factors in the Digital Age 4.0: Search Engine Marketing (CRM) (sig.= 0.000 b= 0.40) was the most influencing factor on satisfaction.