GOOD ENHANCEMENT FOR ART COMMERCIAL PRODUCTS OF ARTISTS IN LANNA PROVINCES

Abstract

Abstract

The research has three objectives as followings: 1) to study goods and commercial art products of artists in Lanna provinces; 2) to study a process of enhancement of the goods and the commercial art products of artists in Lanna provincs; and 3) to give recommendations to enhance the goods and the commercial art products of artists in Lanna provinces to have a standard. This research is a mixed method research, including documentary research, quantitative research, qualitative research, and action research by collecting data from the fields.

The enhancement of the goods and the commercial art products of artists in Lanna provinces found that a promotion, a development of the products, a working network supporting the enhancement, value-added by creative thinking, a creative thinking as international standard by the artists who have a delicate, unity pattern and identity effected to the product development and the value-added goods and art products. Main factors of business procedure, consumers, target groups of the business can be possible in various groups. They are divided into 7 factors as followings: 1) an image that creates the value-added products; 2) a creative making of the commercial products; 3) a product development and a value-added product making; 4) a marketing management for enhancement; 5) a network building for the products making; 6) a support of the enhancement and the value-added products; and 7) a conservation of folk arts and wisdom. They are key successes of selling the goods and the commercial art products of the artists in Lanna provinces.