BUILDING A CLOTHING BRAND (THAI PHIMAN) THAT AFFECTS THE MARKETING FACTORS OF BAN PHIMAN CLOTHING GROUP, NAGAE DISTRICT, NAKHON PHANOM PROVINCE

Abstract

Abstract

          The research subject Building a clothing brand (Thai Phiman) that affects the marketing factors of Ban Phiman clothing group, Nagae district, Nakhon Phanom province. The objectives were 1) to study the building of clothing brand (Thai Piman) that affects the marketing factors of the Ban Phiman clothing group, Nagae district, Nakhon Phanom province 2) to study the marketing factor of the Ban Phiman clothing group, Nagae district, Nakhon Phanom province. This research is a quantitative research. (Quantitative Research) using questionnaires. (Questionnaires) to collect information The population used in the study was Group of consumers buying clothes, 400 people, used statistics by distributing frequency, percentage, mean, standard deviation and Multiple linear regression analysis: MRA, the level of statistical significance was 0.05.

The results of the study found that building a clothing brand (Thai Phiman) in terms of making the brand known. Does not affect clothing marketing factors of the Ban Phiman clothing group, Na Kae District, Nakhon Phanom Province. As for creating a shirt brand (Thai Piman) in terms of product quality perception Linking and brand awareness Brand loyalty And other assets of the brand had a positive effect on the marketing factor of Ban Phiman Clothing Group, Nagae District, Nakhon Phanom Province. Recommendations for applying the research results are to develop a brand image strategy for clothing. By stimulating consumer awareness and purchasing to be used in presentations as a marketing strategy to motivate customers to be impressed with the purchase and make consumers remember the product. This uniqueness will help consumers easily remember. Impress and build credibility with customers Makes purchasing decisions easier.