THE PROCESS OF ENHANCEMENT ON COMMERCIAL PRODUCTS AND ARTS OF LANNA ARTISTS

Abstract

This research article’s objectives were 1) to study the process of upgrading on products and art works in commerce of Lanna artists, 2) to present a method for upgrading and creating added value of products and art works in commerce of Lanna artists. This was the mixed-method research which consist of qualitative and action research. Determination of product development and upgrade groups. It consists of a wooden Buddha image and silverware souvenirs of Nan Province, Mo Hom cloth pattern from Phrae province, Wiang Kalong pattern pottery from Chiang Rai Province, and Huatung Khom from Lamphun Province.

The results of the research were 1) the process of upgrading on products and arts in commerce of Lanna artists found that there was a strategy to create commercial products with proper techniques on purpose. According to the survey, the budget and timeline were divided into seven categories: (1) products resulting from an expansion of production lines, (2) the creation of new concepts in existing products, (3) existing products with a redesign, (4) new products resulting from improvements to existing formulations, (5) new products in new packaging, (6) innovative products, and (7) creative products. 2) Guidelines for upgrading and creating added value of products and arts in commerce of Lanna artists. There was a way to manage and promote the production of commercial art products by dividing the management process in upgrading into 5 areas these were: (1) an image that can add value to the work, (2) creation of products in commercial arts, (3) product development and add value to the product, (4) marketing management to upgrade products, and (5) creation network of arts.