THE DEVELOPMENT OF PRAMOTHAI LEARNING RESOURCE IN ROI ET TO ADD VALUE ACCORDING TO THE CREATIVE ECONOMY CONCEPT

Abstract

The objectives of this research were to: 1) conserve, inherit and publicize Pramothai (Esan shadow puppet) in Roi Et through cultural capital mechanism. 2) develop instructional materials integrating with school curriculum in local. 3) create products via the creative economy concept to add value for Pramothai. The research process was descriptive. The sample consisted of actors and people involved in the Pramothai, Prakard Samukki band at Ban Tae, Thawatburi, Roi Et. The sample was purposive sampling by academic achievements and popularity in Roi Et. The data was collected by using qualitative research process via survey methods, participant observation, and group discussion. The data was analyzed by document and field data collection. To conserve and publicize Pramothai and create products via the creative economy concept. In addition, to improve the area of the head of the band's house to be a learning centre and bring the knowledge to integrate into the local curriculum. Pramothai, Prakard Samukki band had disseminated culture both nationally and globally such as theatrical performance on the auspicious occasion of the coronation of King Rama 10, and dissemination of Smithsonian Folklife Festival, the United States. The people were constantly interested

          There were also people who are constantly interested in researching the Pramothai movie. This made Prakard Samukki band known in the education all along. It was a good way to increase academic cultural capital. In term of products, the researcher had applied the patterns of the characters in Pramothai to develop into cloth bags and coffee mugs. It was also a publicity for Pramothai as well.