AISR Editor’s Pick Vol. 14 No. 1 (Jan - Jun 2025)

We are pleased to announce that the following paper has been selected as the Editor’s Pick.

 

Title: UNLOCKING SUSTAINABLE E-COMMERCE SUCCESS IN THAILAND: A HOLISTIC MODEL OF DIGITAL CULTURE, INNOVATION, AND TECHNOLOGY ADOPTION

 

Author(s):​ Nathajin SIANGCHOKYOO, Benjawan LEECHAROEN and Thaunjai SANGTHONG

 

Available online: ​https://so05.tci-thaijo.org/index.php/PSAKUIJIR/article/view/279059