An Approach to Efficient Management Models for Agritourism Businesses in Eastern Region of Thailand

Abstract

In the eastern part of Thailand, there are lots of tourism businesses in operation with lots of tourist attractions in places like Pattaya, Chonburi and Rayong, and agritourism has increasingly been developed in this region, especially the activities related to agricultural products. However, it appears that agritourism businesses there still lack of efficient management, i.e., most farmers and planters tend to manage as best as their abilities provide. This study, therefore, aims to learn of any efficient models for the management of agritourism businesses in the eastern region of Thailand, so as to construct efficient management models suitable for agritourism businesses, by interviewing entrepreneurs having been awarded with Thailand Tourism Awards in agritourism, and relevant local governments.