Developing Modeling for Effective Management of Outbound Tour Companies in Thailand

Abstract

This study is based on the fact that there are ineffective and inefficiency management of the business of tours that provides travelers goes to other countries. This research is to study factors affecting the effective management to guide business development of Thailand tourism tourist travel to a foreign country. Research question is formulated to search what are the factors that make the management of outbound tour companies are managed effectively and efficiency and that is how it should be? There were 4 hypotheses of the research. 1) Foreign tour companies in Thailand with a number of employees at the Company's registered capital and the size of the company, resulting in a different of overall results of management services. 2) Implementing of marketing mix concept of the agency result in different of overall results of management services. 3) Internal factors of the tour agency result in different of overall results of management services and 4) External factors of the tour result in different of overall results of management services. This research is mix research of a qualitative research and researcher use quantitative methods with the distribution of questionnaires is a tool to check the findings of quantitative research and qualitative research by a step. Qualitative research was conducted by in depth interviews. Research findings were found that overall implementation of marketing mix is high and efficient. The study found that overall operation performance is efficient. It is concluded that marketing mix has less effect management of Thailand outbound tourism. It can be concluded that internal factors have less effect management of Thailand outbound tourism. It can be concluded that external factors have less effect management of Thailand outbound tourism. The model was formulated composing of 5 major factors. 1) Human resources of the company. 2) Management in this study means owner or manager of the company because. 3) Internal factors. 4) External factors 5) Marketing mixes. In actual there are 8 factors composing marketing mix. But in this study it found only 3 factors, people, place and physical lead to effectiveness and efficiency of management of outbound tourism business.