Creative Product Marketing Strategies in Herbal Cosmetics of Thai SME in Bangkok Metropolitan

Abstract

This paper is focusing on "Creative Product Marketing Strategies in Herbal Cosmetics of Thai SME in Bangkok Metropolitan" aims for study factors that influence model of marketing strategies which comprise of independence variables and dependence variables. Independence variables referred to creative product variables such as: 1.demand condition 2. firm structure 3.factors condition while dependence variables are supporting industries or as marketing strategies. Demand condition composes of product design that relevant to market, product and consumer circumstances. Firm structure are product design policy whether company choose to be a leader, follower, benefits or production oriented when compete in the market. Factors condition are the classification of SME herbal cosmetics, those are OTOP categories A, B, C or D. The intervening variables are chances; here refer to specific of health issues in trend of health awareness that can effect to change in marketing strategies, when extraneous variables are government support while government policy or staffs in administrative level may change with times. Research methodology using gathering and composing data from literature reviewed, summarized and analyst relationship variables from strategic plan, depth-interview and special lecture.