Significance of Paradigm Shift Model for Bangkok Metropolitan City Museum from Desired Factors of Management to Communication Management Affecting Creative Tourism Success

Abstract

The purpose of writing this research article paper was to establish the significance of Paradigm Shift from desired factors of Bangkok Metropolitan City Museum management to developing and building model in communication management affecting innovative tourism concept was creative tourism. The sample population consisted of the public department and relevance to museum bureau groups. Twenty-one of learning museum and directors or managers of education museum and school directors including head of communities; selected through purposive sampling. The research was conducted via future research method using the Delphi Techniques. The research findings tourism revealed that Paradigm Shift Model for Bangkok Metropolitan City Museum affecting success will understand the significance to adopt these 5 sectors as follows: 1) production practicing sector is Bangkok Metropolitan City Museum leading the important of service quality acceptance 2) consumer practicing sector in leading with interesting in service marketing from Bangkok Metropolitan City Museum management that service quality acceptance has strongly towards recommended adopt service value and suitable for ticket expense 3) management practicing sector concerned to strategic level and service quality acceptance has strongly towards recommended adopt service value and suitable for ticket expense 3) management practicing sector concerned to strategic level and service level 4) marketing practicing sector in terms of critical success factors of communication management affecting city museum management that focusing on service level and to steady communication for image building in the fifth sector 5) communication practicing sector for image building could lead to the service quality acceptance. Furthermore, the Paradigm Shift Model for Bangkok Metropolitan City Museum from desired factors of management to communication management affecting creative tourism success was tested by another 5 experts using index of congruence (IOC) which showed content validity acceptance in all sectors (IOC ≥ 0.50). Hence, the model could be used for development for Bangkok Metropolitan City Museum management and communication management.