Combination of Strategic Management Accounting Implementation, Organizational Culture, and Human Resource Accounting Capabilities on Sustainable Competitive Advantage: Literature Review on Thai Traditional Puppetry Businesses

Abstract

This article aims to (1) study history and trend of human resource accounting and strategic management accounting and (2) represent new model for sustainable competitive advantage by focus on combination of strategic management accounting Implementation, organizational culture which related national culture, and human resource accounting capabilities, literature review from Thai Traditional Puppet Businesses. It employed archival research from 122 academic journals from RMUTP database and some case study of Thai traditional puppetry businesses. The results explain that Thai traditional puppet business performance that has long history and modified their strategic management accounting (SMA) to survival competitive advantage with one stop service entertaining business with network connection. SMA has long history and development techniques used more than 40 years which has impact on firm performance. This research defined strategic management accounting implementation as ability to use new skills and tools for strategic positioning characterized, co-operate strategic, strategic decision performance, managerial accounting orientation, marketing orientation and strategy for increasing firm performance. Human resource accounting capabilities is one of antecedent factors, and it helps to measure the value of employees, which helps the management take vital decisions related to human resources in order to increase production and connection. This paper derived three dimensions (efficiency of human resource development; systems; and quality of outcomes). It is the most factors to help firm performance and long survival firm from generation to generation which explain value added of firms. Human resource accounting capabilities will reach target goals when it reflects their business policy, thus organization is a one factor in this model. Finally we combined a new model for explain sustainable competitive advantage of Thai puppet businesses by focusing on long-term strategy and organization culture in Thai puppetry businesses. Future research, we will employ in-depth interview participants including regulators in qualitative research and using structural equation model to confirm model.