Guidelines for Human Resource Development of Small Radio Stations: A Case Study of Chantaburi, Thailand

Abstract

This research has aimed: 1) to study the roles, duties and responsibilities of the employees of small radio stations; 2) to study the problems and development strategy for human resources and 3) to study the direction of the small radio station human resource development. The data for this study came from the target groups which were made up of 40 persons associated with small radio stations in the province of Chantaburi. They included the owners of the radio stations, DJs and technicians. The research methods included brainstorming, focus groups and SWOT analysis to determine the direction of human resource development. The results of the research showed that there were five areas under which they performed their duties and responsibilities: presenting news, providing knowledge and education, providing opinions, providing entertainment and providing advertising and public relations promotion. Problems and problem-solving strategies for human resource development the findings showed: 1) Build cooperation with educational institutions and local government agencies in human resource development 2) Develop local persons so they can enter the target group 3) Use the local community as the study area to collect data that can be used for program material 4)Build motivation for the the persons to develop themselves. Direction for human resource development the findings showed: 1) There should be an agency or organization to assist in human resource development to reach professional standards. 2) There should be a network to provide advice or assist in developing quality programs for the community. 3) There should be an agency or organization to promote, sponsor and provide knowledge to improve the skills sets of the employees. 4) There should be a direction that would motivate employees to be good and produce quality standard programs that would be accepted by the community. 5) There should be knowledge exchange through the network for small radio station DJs. 6) Build a local network for human resource development. 7) Produce a small radio station professional standard manual for operations. 8) Provide knowledge on laws and ethics for employees in collaboration with other local professional radio organizations to share advice and warnings.