Thai SMEs Herbal Cosmetics in Elderly Market

Abstract

This research aims for study of Thai SMEs herbal cosmetics customers and their competitors that related to market situation in elderly market. Moreover this research is to analyst the relationship between customers, competitors and market situation. The 402 samples were drawn from 10,014,705 elderly whose samplings were calculated followed Taro Yamane method and all samplings were done using survey technique. Data were collected using questionnaire designed and analysis under SPSS for frequency, percentage, mean, standard deviation and distribution, the analyzing relationship using canonical correlation. The analysis of Thai SMEs herbal cosmetics in elderly market have tested the relationship between customer & competitors and the marketing factors, the outcomes were customer factors have related to herbal market situation in moderate range. Thai SMEs herbal cosmetics’ competitors have related to its market situation in moderate range except the supportive from government has effected in high range. The relationship between elderly customers of Thai SMEs herbal cosmetics and its competitors have related to their market situation in moderate range.