Influence of Corporate Information Disclosure on Community and Society Development on Firm’s Marketing Performance of Companies Listed on The Stock Exchange of Thailand

Abstract

The study of influence of corporate information disclosure on community and society development on firm’s marketing performance relied on the data from annual report (Form 56-1), annual financial statement, footnotes to financial statement, and corporate social responsibility report in 2016 of companies listed on the Stock Exchange of Thailand, from the sample of 200 companies. Data were analyzed with multiple indicators and multiple causes (MIMIC) model of structural equation model. The data analysis results indicated that the model based on hypotheses was consistent with the empirical data. The statistical testing values can be said that corporate information disclosure on community and society development (DCSD) had impact on increasing firm’s marketing performance (TBSQ) with a statistical significant level of .05 at coefficient value of 0.12.