Development Guideline for Cultural tourism of Thai Ethnic Group: A Case of Thai-Puan Community

Abstract

This research was aimed to develop the guideline for cultural tourism of Thai-Puan ethnic group in Suphanburi Province, Thailand. The research can be devided into 2 phases as followed: Phase I the questionaires was utilized for survey 400 individual travellers who visited Thai-Puan cultural tourist destinations in Bang Pla Ma District, Suphanburi Province, Thailand about Thai-Puan Ethnic cultural tourism demand. The questionaires were analyzed interm of frequency, percentage, mean and standard deviation. Phase II Brainstorming workshop was conducted with 32 community members in Thai-Puan Community to brainstorm about the problems and obstacles related to Thai-Puan cultural tourism management and interpeted by utilizing content analysis. After workshop, the guideline for cultural toruism was developed. The result found that; There was a high demand for ethnic cultural tourism but the main problems and obstracles were lack of tourism community leader, tourism management knowledge and community participation. The guideline for ethnic cultural tourism development in accordance with the context of the Thai-Puan ethnic group can be presented as “PUAN”: Participation, Unity, Achievement and Network.