Cross Culture Communication Effecting to Volunteer Tourism Tourist Activities in Chiangmai, Thailand

Abstract

The objective of this research was to study the cross culture communication effecting to volunteer tourism tourist activities in Chiang Mai province. The purpose of the volunteer tourism needed tourists to get the new experience. All the activities were created for tourists to make experiences valuable. Besides, this research was to study about the cross communication between the volunteer tourists and locals. The study was to prove that making good communication crossing would make volunteer tourists understand the culture. The data were collected through a set of questionnaires with 384 volunteer foreign tourists who travelled to Chiang Mai and then were analyzed by using multiple linear regressions. It was found that the cross communication effected to volunteer tourism activities in Chiang Mai province. It was positively correlated at 0.01 significant levels.