Embarking Model of a Key for Smart Buddhistic Tourism

Abstract

The objective of this article is to Embarking Model of a Key for Smart Buddhistic Tourism. In order to gathering data, multiple research techniques and methods were employed including; quantitative and qualitative research, and focus group inputs from numerous experts and scholars in the field of Buddhistic Tourism. To correlate the data, the findings were divided into nine distinct categories; 1) integrated infrastructural development, 2) enhancing the holistic tourism experience, 3) modern marketing development to match tourists’ interests, 4) self-sustaining practices that reduce the negative impact on environment, culture, and ecosystem, 5) strengthening practical guidelines for Buddhistic Tourism promotion, 6) branding products of Buddhistic tourism, 7) developing new products in alignment with Buddhistic tenets, 8) designing diffusion innovation, 9) practicing Thai wisdom for “smart tourism” in concordance with Thai governmental policies and guidelines. The implications of the processed data reveal the importance of Buddhistic Tourism as a niche market of the total tourism economy. Rather than relying on appealing to a specific interest in order to attract tourists, Buddhistic Tourism is inclusive of much of the historical and current art and culture of Thailand.