Innovative Storytelling to Add Value to Homestay Tourism

Abstract

Abstract

This study aims to innovate storytelling to add value to homestay tourism. By using qualitative research methodology, this study conducted non-participant observation and in-depth interviews on purposive samplings of the target population. Selected participants are professionals in communication arts, social science, tourism management, and homestay entrepreneurs. The innovative storytelling process begins with entrepreneurs considering both the tangible and intangible characteristics of the primary local resources that are different from other communities and develop them into an experiential tourism destination. The narrative method's selection must consider an uncomplicated narrative structure, a few characters, and only one clear theme. The emotional narrative method is based on the time frame of the story. The narrative strategy applies the storytelling technique of influencers, reviewers, or travelers, using suggestive photos and their elements to convey the story and will be published through various communication channels, including social media or mainstream media.