Technology Acceptance Affecting Purchase Decisions for Food Delivery by Mobile Phone Application of Consumers in Phra Nakhon Si Ayutthaya, Thailand

Abstract

The purposes of this research were 1) to study technology acceptance and purchase decisions for food delivery by Mobile phone application of consumers in Phra Nakhon Si Ayutthaya Province and 2) technology acceptance affecting purchase decisions for food delivery by Mobile phone application of consumers in Phra Nakhon Si Ayutthaya Province. The sample group used in this study was 384 consumers purchase decisions for food delivery by Mobile phone application of consumers in Phra Nakhon Si Ayutthaya Province. The tools used to collect data are questionnaires. The statistics used for data analysis were Frequency, Percentage, Mean, Standard Deviation and Multiple Regression Analysis. The results of the study found that: 1) technology acceptance of consumers in Phra Nakhon Si Ayutthaya Province at a high level, purchase decisions for food delivery by Mobile phone application of consumers in Phra Nakhon Si Ayutthaya Province at a high level and 2) technology acceptance
by perceived compatibility, perceived ease of use, perceived security risk and perceived trust
affecting purchase decisions for food delivery by Mobile phone application of consumers in
Phra Nakhon Si Ayutthaya Province.