The Affecting of Service Innovations Capability on the Efficiency of the Provincial Electricity Authority Employees in Phra Nakhon Si Ayutthaya, Thailand

Abstract

The objectives of this research were 1) to test the influence of service innovation capability affecting the efficiency of the Provincial Electricity Authority employees in Phra Nakhon Si Ayutthaya Province, 2) to test the influence of knowledge integration and the technology acceptance that affected the service innovation capability. The questionnaire was used to collect data from 234 Provincial Electricity Authority employees in Phra Nakhon Si Ayutthaya Province using the calculation method according to the proportion of the actual population in each unit together with convenience sampling. The statistics used for data analysis were frequency distribution, percentage, mean, standard deviation, and multiple regression analysis used to test the hypothesis. The research results revealed that 1) The service innovation capability included the development of competency to be up-to-date, the perception of value of customers, and the digitization affecting the efficiency of the employees of the Provincial Electricity Authority in Phra Nakhon Si Ayutthaya Province. As for the integration of power from all sectors, it does not affect the efficiency of the employees of the Provincial Electricity Authority in Phra Nakhon Si Ayutthaya Province. 2) The integration of knowledge and technology acceptance affected the service innovation capability.