COMMUNICATION GUIDELINES FOR CREATIVE HOMESTAY MANAGEMENT AT BAN PIYAMIT 1, YALA, THAILAND

Abstract

This research aimed to study 1) the context of Ban Piyamit 1, Yala, Thailand; 2) to study 5A components of Ban Piyamit 1; and 3) to explore communication guidelines for homestay management. Creative research in Piyamit Village. This research is a qualitative study. The key informants included travel group leaders, homestay owners, community tourism management committee, entrepreneurs, and tourism police, totaling 20 people, selected through purposive sampling. Research tools utilized in the study encompassed in-depth interviews, group discussions, and observations. Data were analyzed using descriptive analysis. The research found that Ban Piyamit 1 boasts an important tourist attraction, namely the Piyamit Tunnel, characterized by a distinctive appearance that yields tangible benefits. Factors influencing communication for creative homestay management encompass 1) tourist attraction, 2) accessibility, 3) accommodation, 4) activities, and 5) ancillary services. The guidelines for community tourism development include 1) the promotion of unique local cuisine specific to the area, 2) the presentation of appealing cultural and traditional activities, 3) the proficiency of tour guides, 4) the natural and suitable ambiance of accommodations for relaxation, and 5) ensuring safety and comfort during stays and rest. Communication guidelines for creative homestay management in Ban Piyamit 1 encompass both internal community communication and external community communication. This involves collaborative thinking and planning, with members engaging in discussions to formulate policies and common practices for the development of creative community tourism activities.